Pharmacy Marketing via Vehicle Branding

Nothing stands out from the crowd in quite the same way that a vehicle wrap does. This promotional activity can target specific customers, in specific locations to support instore sales. Statistics have shown that this type of moving outdoor advertising activity is effective and can be seen by up to 3,000 people in an hour. I […]

Maximise Offline Sales Using Online Channels

This month Rebecca Clark of PharmaWeb gives us her advice to Maximise Offline Sales using Online Channels Whether purchasing or researching or simply looking for opening hours, your customers are doing this online. It is now essential for your Pharmacy to have an online presence. Websites combined with mobile and social channels have changed the […]

Fight the Impact of Reference Pricing and FEMPI Cuts

Reference Pricing remains the main concern for most pharmacy owners followed by FEMPI cuts and it is estimated that this will continue for the next foreseeable future. In order to make up for all the cuts, the business owner has to look at where to cut other costs, increase the efficiency in all processes, and […]

Promoting Your Pharmacy Through Customer Experience

To achieve success in any business you have to put the customer at the center of everything you do. With that in mind this month’s article is on promoting your pharmacy through good customer experience. To achieve success in any business you have to put the customer at the center of everything you do. Providing […]

New Clients

I have recently finished working with two new clients in Limerick and Co. Mayo – Roberts Pharmacy and Healthwest Pharmacy. I worked with both owners to optimise their day to day running of their Pharmacy Business. If you want to improve and optimise your Pharmacy Business, please call Joe Pototzki on 087-61 33 333 and […]

Optimise Your Processes

Keeping the current cuts and situation in mind, I feel that every Pharmacy owner has to stream line their operation processes, reduce their stock levels, implement efficient systems, and try to increase their services in order to bind your customers to your pharmacy. The Pharmacist will be more in demand than ever before and should […]

OTC Improvements

To achieve success in your OTC performance you have to put the customer at the center of everything you do. Providing satisfactory customer service is not enough you have to impress and wow your customers by going that extra mile. If you do not, your competitors will happily oblige. Creating a great customer experience is […]


BOOST YOUR PRODUCTIVITY TO SAVE TIME How much is 1 hour of your time worth? How much is 10? And what about 100 hours? Imagine the impact on your business if you could use this free time to complete projects that are much more valuable or take time with your customers, it would bring more […]

10 Questions you Need to Ask Yourself About Your Business

Can you say ‘Yes’ to any of the following questions about your business?  I have a Business Plan that gets reviewed and updated annually I have an annual Sales Budget that is broken into monthly sales targets I monitor my Gross Profit margin each month My merchandise plan closely follows my category sales profile My […]

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